ABM strategy for a Blockchain company that brought 35+ appointments and 144% KPI
35+
Appointments booked in 4 months
144%
Avg. KPIs reached
Category
Appointment Setting
Industry
Information Technology & Services
Company size
11-50 employees
Headquarters
Warsaw, Poland
About Zfort
Cowchain is a forward-thinking Software and Blockchain Development company dedicated to providing innovative solutions that address real business challenges. With a strong commitment to technology and blockchain, Cowchain distinguishes itself not only through what it creates but also through how it innovates. Their services encompass a wide range of solutions, including asset marketplaces, decentralized exchanges, inventory management systems, coins management, and custom user profiles with unique fitness track records. Cowchain prides itself on exceeding client expectations, going beyond conventional software development practices.
Client’s challenges
Cowchain faced specific challenges in their lead generation and sales efforts, requiring a strategic approach to overcome:
- Need for growth. The client’s No. 1 challenge was promoting their portable router, GO, to new markets since they had little experience in expansion.
- Limited in-house resources. The client didn’t have a lead prospecting strategy that would cover all titles interested in the product. As most OTH customers came from referrals, the sales team hadn’t yet developed a specific ideal customer profile (ICP) that could be worked out into several customer personas and result in an effective title research.
- Covering new acquisition channels. They covered multiple acquisition channels like referral and events but wanted to go outbound. This is why the client started looking for agencies to outsource their lead generation. They chose LeadWise after receiving a lead sample: Our leads were within scope, and our onboarding process and campaign timelines were transparent and clear.
Solutions
To address these challenges, LeadWise implemented strategic solutions to revamp Cowchain's lead generation and sales processes:
- Data-Driven Lead Generation. LeadWise introduced a data-driven approach, utilizing industry-specific insights to ensure a consistent flow of leads and a more predictable sales pipeline for Cowchain.
- Streamlined Sales Process and Targeted Outreach. LeadWise optimized Cowchain's sales process by conducting comprehensive research to identify and target key decision-makers. Additionally, personalized outreach campaigns were designed and executed to nurture leads, ensuring prospects received the necessary information for informed decision-making.
Implementation
In the implementation phase, LeadWise:
- Conducted in-depth market research to identify target industries and key decision-makers.
- Crafted customized email and content marketing campaigns to engage and inform potential clients effectively.
- Introduced lead nurturing strategies to guide prospects seamlessly through the sales funnel.
Results:
35+
Appointments
144%
Avg. KPIs achieved
50%