100% KPI performance for a Roofing Application and 25+ appointments in 3 month

24+

Appointments booked in 3 months

100%

Avg. KPIs reached

Industry

Building and Construction

Company size

11-50 employees

Headquarters

Colorado, USA

About OCC

OneClick Code is a revolutionary application that provides quick and accurate access to address-specific roofing codes, facilitating code compliance for construction professionals.

Client’s challenges

OneClick Code faced several challenges in terms of expanding its user base and promoting its unique offering:

Negative experience collaborating with another lead generation company. Within a year of cooperation with an outsourced team, OCC Marketing Group dealt with unqualified leads, which resulted in zero booked appointments. The main reason for that was a misunderstanding of the client’s business specifics and needs.
A need for a consistent flow of qualified leads. TA client required not only validated leads but their nonstop flow on a regular basis.
Need for multiple leads in a narrow niche in a highly competitive market.

Solutions

Implementation of the local outreach campaign. We launched a face-to-face outreach campaign to target only local businesses based in Colorado in a limited range of industries. The main concept of the cold outreach was to target companies in the internal market, aiming to facilitate the growth of local businesses.
Leads segmenting according to specific industry and applying a F2F approach. According to the client’s requests, we applied only a F2F approach to foster deal closing. Our email writers crafted highly personalized templates targeting particular industries and incorporated social proofs and the company’s achievements that addressed specific prospects’ pain points.
Management and support of real-time meetings with prospects. Since the F2F approach requires intensive communication with the client and the prospect, we facilitated this process with our active engagement and support at each step of the journey.

Implementation

In the implementation phase, LeadWise:

Results:

24+

Appointments

144%

Avg. KPIs achieved

65%

Cold email open rate

The collaboration with LeadWise led to remarkable results for OCC:

We set up approximately 10 appointments each month, which resulted in 24+ F2F meetings in 3 months in total.

So far, the total number of deals closed is 5.

KPI benchmarks reached 100%.

The highest open rate reached 54%, while the reply rate was 6–7%.

In total, we generated 4k+ leads.

The client’s active involvement in in-person meetings with prospects and LeadWise handcrafted approach toward lead qualification ensured an approximate 20% of the closed rate.

Want some sales-ready B2B leads?

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